Masterclass - To Be Heard, You Must First Be Seen – The Missed Opportunity of Radio Apps

The pitch

Introduction ahead of the "Radio sales houses & data: towards targeted, addressable audio advertising" conference. In the digital age, people don’t just listen to the radio anymore - they first have to find it, then choose it. In this masterclass, Alexis Hue, founder of Audiotiq and author of *Radio’s Digital Transformation Playbook*, breaks down the app store presence of real radio stations live to reveal the missed opportunities that are costing them listeners every day. Topics covered: why your app is the cornerstone of your digital presence, how app store algorithms work, and the complete funnel - from the first click to listener retention - to turn a download into a listening habit.