MediaDays Solutions × Paris Radio Show 2026

Cross-media measurement: the end of TV / streaming / digital silos

Médiamétrie launches WATCH, unified cross-video measurement: for the first time, linear TV, replay, streaming and CTV will be in the same framework (panel merger mid-2026). Over 70% of advertisers consider cross-media measurement a strategic priority. Beyond GRP: attention metrics and carbon footprint become the new KPIs.

🎯 Target : Research & measurement guidance for ad networks and broadcasters.

Masterclass — Advertising identity: understanding the post-cookie world

Express introduction ahead of the "Post-cookies: the new identity game" conference.

GEO: When AI cites (or ignores) your content — NEW

Google searches declined 20% per US user in 2025, and Google traffic to publishers dropped 33%. 85% of AI citations come from 'earned media'. 20 Minutes + Dentsu + Smalk AI launch a GEO offering, Uni-médias positions itself, CMA Média filters crawler bots. The question is no longer 'should we do SEO' but 'how do we appear in answers from ChatGPT, Perplexity and Google AI Overviews'.

🎯 Target : Editorial teams, audience & SEO managers at publishers.

CTV & FAST: The New Frontier of Monetized TV

88% of French households have a connected screen and the CTV market is growing by more than 30% annually. Broadcasters are launching their FAST channels, and the smart TV home screen is becoming a programmatic advertising space. For TV publishers: how to launch, operate and monetize a FAST/AVOD channel, and with which technical stack to unify linear, CTV and segmented TV in a single offer.

🎯 Target : Digital direction & channel distribution, video ad networks, streaming platforms.

Masterclass — Generative AI for media: the basics in 15 minutes

Express introduction ahead of the "AI that produces, AI that monetises" conference.

The DOOH stack: SSP, DSP, DMP and screens — the infrastructure of the only growing traditional media

Out-of-home advertising is growing by +9 % and is the media where the technology layer is most structuring. JCDecaux unveiled the first global programmatic DOOH solution on its VIOOH SSP (57 DSPs, 30,000+ screens), Mediatransports ("Agency of the Year 2025") operates its proprietary DMP and Train Live Triggering. What stack (SSP, DSP, DMP, players, screens, footfall measurement) to operate a DOOH network?

🎯 Target : DOOH operators, outdoor media companies, AV/signage integrators.

Masterclass — CTV, FAST, AVOD: the glossary in 15 minutes

Express introduction ahead of the "CTV & FAST: the new frontier of monetised TV" conference.

AI that produces, AI that monetizes: two revolutions in one

Artificial intelligence is no longer just assisting—it is producing content, automating broadcast workflows, and empowering ad sales operations. From automatic tagging of rushes to AI-powered ad tech platforms (self-service My6, Claire_, chatbot ADésia), how are publishers and ad ops teams selecting the right tools to produce faster, monetize better, and reduce costs.

Masterclass — GEO: what does it mean to be cited by an AI?

Express introduction ahead of the "GEO: when AIs cite (or ignore) your content" conference.

Post-cookies: The New Identity Game

65% of cookieless programmatic transactions already use an alternative identifier, and Google has abandoned Privacy Sandbox. Publishers who have not yet chosen their strategy (UID2, ID5, first-party data, clean rooms) risk losing a growing share of their ad revenue. CMP market consolidation — Didomi dominates 2/3 of French publishers — is rewriting the rules.

🎯 Target : Publisher data & revenue directions, digital ad networks.

Digital Audio: The Invisible Media Becomes Measurable

43 million French audio listeners, 125 M€ in net investments (+26 %), and for the first time digital compensates for the decline in traditional radio. Programmatic audio is exploding (+23.4 %) and auditability — proving that an ad was actually heard — becomes the Holy Grail. NRJ Global is working with IAS on a dedicated SDK: a first in France.

🎯 Target : Audio sales houses, radio stations, podcast platforms and hosts, audio adtech.

Podcast: Monetization, Native vs Replay, and the Video Shift

Podcast confirms its vitality, but its center of gravity is shifting: YouTube has become the world's 2nd podcast platform, and video podcast is taking hold. Good news for reaching younger audiences; bad news for measurement and advertising, as video converts less effectively than pure audio. Among hosts, ad networks and producers, how can a sustainable model be built?

🎯 Target : Podcast producers · Podcast advertising networks · Audio-video monetization managers · Media editorial strategy directors

Radio in the car: winning the dashboard battle

The car is the primary listening location for radio — and it's where radio faces the greatest threat. As dashboards become screens, radio must remain visible and easy to find against global platforms that pay for their placement. In the USA, the fight is to save AM; in Europe, the issue is prominence and the obligation to embed a radio receiver (Digital Networks Act). WorldDAB Automotive has just unveiled a major international study on in-car listening.

🎯 Target : Radio Operations Directors · Digital & DAB+ Strategy Managers · In-car Radio Product Managers · Automotive Manufacturer Relations Managers

AI in radio: produce, dress, monetize — without losing its soul

Artificial intelligence is THE topic of 2026 — it's even the official theme of World Radio Day. It writes, translates, produces audio packaging, generates voiceovers, tags content and optimizes schedules. Yet 47% of listeners say they would listen less to a podcast using synthetic voices. The key question is: how do we make AI a production copilot without breaking the human connection that makes radio powerful?

🎯 Target : Programming Directors · Podcast Producers and Executive Producers · Radio Technical and Editorial Managers · Control Room Operators and Sound Engineers · Independent Publishers and Studios · Monetization and Ad Sales Managers

Measuring audio in the cross-platform era: FM, DAB+, IP and podcast

Audience measurement is undergoing a major overhaul on both sides of the Atlantic. Médiamétrie is driving a 'total audio' vision where FM, DAB+, IP listening and podcast coexist within the same framework. Nielsen has revolutionized its PPM (3-minute qualification). And the new frontier is auditability: proving that a spot was actually heard. How are ad networks and publishers adapting to this common grammar?

🎯 Target : Advertising Sales Directors · Audience & Research Managers · Podcast Publishers · Radio Commercial Directors

Masterclass — Ensemble pour le DAB+

Introduction ahead of the "Radio in the car: winning the dashboard battle" conference.

From FM Spot to Programmatic Audio

This is the silent revolution in audio advertising: since end of 2025, terrestrial radio has become buyable programmatically via DSPs (Triton/Jelli). Aireal is pushing a 'convergent' audio SSP that brings together FM/DAB+, streaming and podcast in a single system; amily already manages over 75% of private radio ad revenues in the DACH region. How are radio sales houses embracing this automation without cannibalizing direct deals? A 100% international roundtable (English-language). It opens with five minutes of key definitions in French so everyone is on board.

🎯 Target : Radio sales houses · Radio station commercial directors · Podcast editors and audio platforms · Media agencies and programmatic buyers

Radio ad networks & data: towards targeted and addressable audio advertising

Radio advertising is 'going digital': first-party data, targeting, addressable audio and auditability proof. NRJ Global worked with IAS on a dedicated SDK — a first in France. And retail audio (in-store monetization) opens a new inventory (Aireal launches it in Q1 2026). How are radio ad networks transforming their inventory into data-driven offerings without losing the power of mass media?

🎯 Target : Radio ad network directors · Audio monetization and sales managers · Data and audience intelligence managers · Audio/podcast publishers and content producers

Masterclass — Spotwise: selling while the ad is still airing

AI that listens to the airwaves around the clock: competitor spots detected in real time, advertisers identified, sales teams alerted. Introduction ahead of the international "From FM spots to programmatic audio" session.

Masterclass — Audience acquisition challenges in radio

Introduction ahead of the "Radio sales houses & data: towards targeted, addressable audio advertising" conference.