Measuring audio in the cross-platform era: FM, DAB+, IP and podcast

📝 The pitch

Audience measurement is undergoing a major overhaul on both sides of the Atlantic. Médiamétrie is driving a 'total audio' vision where FM, DAB+, IP listening and podcast coexist within the same framework. Nielsen has revolutionized its PPM (3-minute qualification). And the new frontier is auditability: proving that a spot was actually heard. How are ad networks and publishers adapting to this common grammar?

📊 Key figures

• Radio still represents 53% of daily audio listening volume in France (FM + DAB+ + IP)
• Podcast (radio + native): 10% of daily audio listening (+2 pts year-on-year)
• 43 million monthly audio listeners in France
• Nielsen (US): shift to '3-Minute Qualifier' → average audience +14% year-on-year

🎯 Target audience

Advertising Sales Directors · Audience & Research Managers · Podcast Publishers · Radio Commercial Directors