📝 The pitch
Audiences are aging (one-third of US listeners are 65 and older), yet radio proves it can attract young people when it reinvents itself: Radio France gained 400,000 listeners under 25 in ten years, Nova is exploding. The key: strong talent, modern branding, social and video presence. How do we train, attract and retain the voices of tomorrow?
📊 Key figures
- 1/3 of listeners (US) are 65 and older (rising)
- Radio France: +400,000 listeners under 25 in 10 years
- Radio Nova: +818,000 listeners in one year (+106 %)
🎯 Target audience
Station Directors · Programming Managers · Radio Human Resources Directors · Community Managers and Social Media Managers · Video Content Producers · Talent Scouting Managers