Winning Back Youth & Reinventing On-Air Talent

The pitch

Audiences are aging (one-third of US listeners are 65 and older), yet radio proves it can attract young people when it reinvents itself: Radio France gained 400,000 listeners under 25 in ten years, Nova is exploding. The key: strong talent, modern branding, social and video presence. How do we train, attract and retain the voices of tomorrow?

Key figures

• 1/3 of listeners (US) are 65 and older (rising)
• Radio France: +400,000 listeners under 25 in 10 years
• Radio Nova: +818,000 listeners in one year (+106 %)

Target audience

Station Directors · Programming Managers · Radio Human Resources Directors · Community Managers and Social Media Managers · Video Content Producers · Talent Scouting Managers