MediaDays Solutions × Paris Radio Show 2026

11:20 – 11:45 · Espace MediaDays Solutions

Cross-media measurement: the end of TV / streaming / digital silos

Médiamétrie launches WATCH, unified cross-video measurement: for the first time, linear TV, replay, streaming and CTV will be in the same framework (panel merger mid-2026). Over 70% of advertisers consider cross-media measurement a strategic priority. Beyond GRP: attention metrics and carbon footprint become the new KPIs.

Target : Research & measurement guidance for ad networks and broadcasters.

14:00 – 14:15 · Espace MediaDays Solutions

Masterclass — CTV, FAST, AVOD: the glossary in 15 minutes

Express introduction ahead of the "CTV & FAST: the new frontier of monetised TV" conference.

14:15 – 14:40 · Espace MediaDays Solutions

CTV & FAST: The New Frontier of Monetized TV

88% of French households have a connected screen and the CTV market is growing by more than 30% annually. Broadcasters are launching their FAST channels, and the smart TV home screen is becoming a programmatic advertising space. For TV publishers: how to launch, operate and monetize a FAST/AVOD channel, and with which technical stack to unify linear, CTV and segmented TV in a single offer.

Target : Digital direction & channel distribution, video ad networks, streaming platforms.

15:35 – 16:00 · Espace MediaDays Solutions

Creator economy: opening up the game

Established media on one side, creators on the other: two camps still sizing each other up, while creators have become fully-fledged media in their own right — and play a decisive role in the renewal of the industry. Studios, formats, monetisation, brands: we open up the game rather than settle it, with both camps on stage.

Target : Media executives, podcast & video production houses, creators and their agents, platforms, creator-led media brands, sales houses looking for new inventory.

09:30 – 09:55 · Espace Paris Radio Show

Podcast: Monetization, Native vs Replay, and the Video Shift

Podcast confirms its vitality, but its center of gravity is shifting: YouTube has become the world's 2nd podcast platform, and video podcast is taking hold. Good news for reaching younger audiences; bad news for measurement and advertising, as video converts less effectively than pure audio. Among hosts, ad networks and producers, how can a sustainable model be built?

Target : Podcast producers · Podcast advertising networks · Audio-video monetization managers · Media editorial strategy directors

11:10 – 11:25 · Espace Paris Radio Show

Masterclass — Spotwise: selling while the ad is still airing

AI that listens to the airwaves around the clock: competitor spots detected in real time, advertisers identified, sales teams alerted. Introduction ahead of the international "From FM spots to programmatic audio" session.

11:25 – 11:50 · Espace Paris Radio Show

From FM Spot to Programmatic Audio

This is the silent revolution in audio advertising: since end of 2025, terrestrial radio has become buyable programmatically via DSPs. Aireal is pushing a 'convergent' audio SSP that brings together FM/DAB+, streaming and podcast in a single system; Amily.One already manages over 75% of private radio ad revenues in the DACH region. How are radio sales houses embracing this automation without cannibalizing direct deals? A 100% international roundtable (English-language). It opens with five minutes of key definitions in French so everyone is on board.

Target : Radio sales houses · Radio station commercial directors · Podcast editors and audio platforms · Media agencies and programmatic buyers

15:15 – 15:40 · Espace Paris Radio Show

Winning Back Youth & Reinventing On-Air Talent

Audiences are aging (one-third of US listeners are 65 and older), yet radio proves it can attract young people when it reinvents itself: Radio France gained 400,000 listeners under 25 in ten years, Nova is exploding. The key: strong talent, modern branding, social and video presence. How do we train, attract and retain the voices of tomorrow?

Target : Station Directors · Programming Managers · Radio Human Resources Directors · Community Managers and Social Media Managers · Video Content Producers · Talent Scouting Managers