Radio ad networks & data: towards targeted and addressable audio advertising

📝 The pitch

Radio advertising is 'going digital': first-party data, targeting, addressable audio and auditability proof. NRJ Global worked with IAS on a dedicated SDK — a first in France. And retail audio (in-store monetization) opens a new inventory (Aireal launches it in Q1 2026). How are radio ad networks transforming their inventory into data-driven offerings without losing the power of mass media?

📊 Key figures

• Digital audio France: 125 M€ in investments (+26% year-on-year)
• Digital listening = 59% of audio time (+11 pts in 2 years)
• NRJ Global × IAS auditability SDK: a first on the French market
• Retail audio: new in-store inventory launched by Aireal in Q1 2026

🎯 Target audience

Radio ad network directors · Audio monetization and sales managers · Data and audience intelligence managers · Audio/podcast publishers and content producers