Digital Audio: The Invisible Media Becomes Measurable

📝 The pitch

43 million French audio listeners, 125 M€ in net investments (+26 %), and for the first time digital compensates for the decline in traditional radio. Programmatic audio is exploding (+23.4 %) and auditability — proving that an ad was actually heard — becomes the Holy Grail. NRJ Global is working with IAS on a dedicated SDK: a first in France.

📊 Key figures

• 43 million French audio listeners monthly
• 125 M€ of digital audio investments in 2024 (+26 % vs 2023)
• Programmatic audio: +23.4 % in investments, +29.4 % in impressions
• Digital listening = 59 % of audio time (+11 % in 2 years)

🎯 Target audience

Audio sales houses, radio stations, podcast platforms and hosts, audio adtech.