MediaDays Solutions × Paris Radio Show 2026

Cross-media measurement: the end of TV / streaming / digital silos

Médiamétrie launches WATCH, unified cross-video measurement: for the first time, linear TV, replay, streaming and CTV will be in the same framework (panel merger mid-2026). Over 70% of advertisers consider cross-media measurement a strategic priority. Beyond GRP: attention metrics and carbon footprint become the new KPIs.

🎯 Target : Research & measurement guidance for ad networks and broadcasters.

Creator economy: opening up the game

Established media on one side, creators on the other: two camps still sizing each other up, while creators have become fully-fledged media in their own right — and play a decisive role in the renewal of the industry. Studios, formats, monetisation, brands: we open up the game rather than settle it, with both camps on stage.

🎯 Target : Media executives, podcast & video production houses, creators and their agents, platforms, creator-led media brands, sales houses looking for new inventory.

Masterclass — Advertising identity: understanding the post-cookie world

Express introduction ahead of the "Post-cookies: the new identity game" conference.

Sovereignty & Sustainability: Building Media Independence

Google faces 3.5 Bn€ in claims before French courts, the Spur coalition gains 30 new members (including CMA Média and Ouest-France), Canal+ demands 137 M€ from Disney. Traditional media are fighting on two fronts: independence from GAFAM and ecological transition. The TF1-M6-CMA convergence could reshape the landscape.

🎯 Target : General media directors, publisher alliances, institutional bodies.

GEO: When AI cites (or ignores) your content — NEW

Google searches declined 20% per US user in 2025, and Google traffic to publishers dropped 33%. 85% of AI citations come from 'earned media'. 20 Minutes + Dentsu + Smalk AI launch a GEO offering, Uni-médias positions itself, CMA Média filters crawler bots. The question is no longer 'should we do SEO' but 'how do we appear in answers from ChatGPT, Perplexity and Google AI Overviews'.

🎯 Target : Editorial teams, audience & SEO managers at publishers.

CTV & FAST: The New Frontier of Monetized TV

88% of French households have a connected screen and the CTV market is growing by more than 30% annually. Broadcasters are launching their FAST channels, and the smart TV home screen is becoming a programmatic advertising space. For TV publishers: how to launch, operate and monetize a FAST/AVOD channel, and with which technical stack to unify linear, CTV and segmented TV in a single offer.

🎯 Target : Digital direction & channel distribution, video ad networks, streaming platforms.

Broadcast cloud-native: the end-to-end sovereign media channel

Ateme + BCE + Scaleway announce a sovereign cloud media channel, from acquisition to monetization. France Télévisions accelerates its IP migration with Colt, the SMPTE ST 2110 standard is establishing itself, and OGRAF proposes an open HTML standard for broadcast graphics. For media technical directors: modernize without exploding budgets.

🎯 Target : Broadcast technical directions: CTO, broadcast engineering, operations.

Masterclass — Generative AI for media: the basics in 15 minutes

Express introduction ahead of the "AI that produces, AI that monetises" conference.

The DOOH stack: SSP, DSP, DMP and screens — the infrastructure of the only growing traditional media

Out-of-home advertising is growing by +9 % and is the media where the technology layer is most structuring. JCDecaux unveiled the first global programmatic DOOH solution on its VIOOH SSP (57 DSPs, 30,000+ screens), Mediatransports ("Agency of the Year 2025") operates its proprietary DMP and Train Live Triggering. What stack (SSP, DSP, DMP, players, screens, footfall measurement) to operate a DOOH network?

🎯 Target : DOOH operators, outdoor media companies, AV/signage integrators.

Masterclass — CTV, FAST, AVOD: the glossary in 15 minutes

Express introduction ahead of the "CTV & FAST: the new frontier of monetised TV" conference.

AI that produces, AI that monetizes: two revolutions in one

Artificial intelligence is no longer just assisting—it is producing content, automating broadcast workflows, and empowering ad sales operations. From automatic tagging of rushes to AI-powered ad tech platforms (self-service My6, Claire_, chatbot ADésia), how are publishers and ad ops teams selecting the right tools to produce faster, monetize better, and reduce costs.

Masterclass — GEO: what does it mean to be cited by an AI?

Express introduction ahead of the "GEO: when AIs cite (or ignore) your content" conference.

Post-cookies: The New Identity Game

65% of cookieless programmatic transactions already use an alternative identifier, and Google has abandoned Privacy Sandbox. Publishers who have not yet chosen their strategy (UID2, ID5, first-party data, clean rooms) risk losing a growing share of their ad revenue. CMP market consolidation — Didomi dominates 2/3 of French publishers — is rewriting the rules.

🎯 Target : Publisher data & revenue directions, digital ad networks.

Digital Audio: The Invisible Media Becomes Measurable

43 million French audio listeners, 125 M€ in net investments (+26 %), and for the first time digital compensates for the decline in traditional radio. Programmatic audio is exploding (+23.4 %) and auditability — proving that an ad was actually heard — becomes the Holy Grail. NRJ Global is working with IAS on a dedicated SDK: a first in France.

🎯 Target : Audio sales houses, radio stations, podcast platforms and hosts, audio adtech.