📝 The pitch
Established media on one side, creators on the other: two camps still sizing each other up, while creators have become fully-fledged media in their own right — and play a decisive role in the renewal of the industry. Studios, formats, monetisation, brands: we open up the game rather than settle it, with both camps on stage.
📊 Key figures
- Only 6% of top-50 podcasts are still audio-only — video has won
- ≈ 4 million human-made podcasts worldwide, 600,000 truly active
- A creator economy estimated at ~$250bn, on track to double by 2027
🎯 Target audience
Media executives, podcast & video production houses, creators and their agents, platforms, creator-led media brands, sales houses looking for new inventory.