Creator economy: opening up the game

The pitch

Established media on one side, creators on the other: two camps still sizing each other up, while creators have become fully-fledged media in their own right — and play a decisive role in the renewal of the industry. Studios, formats, monetisation, brands: we open up the game rather than settle it, with both camps on stage.

Key figures

• Only 6% of top-50 podcasts are still audio-only — video has won
• ≈ 4 million human-made podcasts worldwide, 600,000 truly active
• A creator economy estimated at ~$250bn, on track to double by 2027

Target audience

Media executives, podcast & video production houses, creators and their agents, platforms, creator-led media brands, sales houses looking for new inventory.