📝 The pitch
This is the silent revolution in audio advertising: since end of 2025, terrestrial radio has become buyable programmatically via DSPs (Triton/Jelli). Aireal is pushing a 'convergent' audio SSP that brings together FM/DAB+, streaming and podcast in a single system; amily already manages over 75% of private radio ad revenues in the DACH region. How are radio sales houses embracing this automation without cannibalizing direct deals? A 100% international roundtable (English-language). It opens with five minutes of key definitions in French so everyone is on board.
📊 Key figures
- Terrestrial radio available via DSPs since December 2025 (Triton Digital / Jelli)
- US podcast advertising > 3 Bn$ (> 5 Bn$ worldwide); dynamic insertion = > 90% of revenues
- Programmatic audio (FR): +23.4% in spending, +29.4% in impressions
- amily: manages > 75% of ad revenues for private radio stations in Germany/Switzerland/Austria
- Aireal: first 'convergent' audio SSP (FM/DAB+ + streaming + podcast); retail audio launched Q1 2026
🎯 Target audience
Radio sales houses · Radio station commercial directors · Podcast editors and audio platforms · Media agencies and programmatic buyers