📝 The pitch
Google searches declined 20% per US user in 2025, and Google traffic to publishers dropped 33%. 85% of AI citations come from 'earned media'. 20 Minutes + Dentsu + Smalk AI launch a GEO offering, Uni-médias positions itself, CMA Média filters crawler bots. The question is no longer 'should we do SEO' but 'how do we appear in answers from ChatGPT, Perplexity and Google AI Overviews'.
📊 Key figures
- Google searches per US user: -20% in 2025 vs 2024
- Google traffic to publishers: -33% (Nov. 2024 → Nov. 2025)
- 85% of AI citations = 'earned media' sources
- German court rules Google liable for AI Overviews errors
🎯 Target audience
Editorial teams, audience & SEO managers at publishers.