MediaDays Solutions × Paris Radio Show 2026

13:20 – 13:45 · Espace MediaDays Solutions

The DOOH stack: SSP, DSP, DMP and screens — the infrastructure of the only growing traditional media

Out-of-home advertising is growing by +9 % and is the media where the technology layer is most structuring. JCDecaux unveiled the first global programmatic DOOH solution on its VIOOH SSP (57 DSPs, 30,000+ screens), Mediatransports ("Agency of the Year 2025") operates its proprietary DMP and Train Live Triggering. What stack (SSP, DSP, DMP, players, screens, footfall measurement) to operate a DOOH network?

Target : DOOH operators, outdoor media companies, AV/signage integrators.

14:00 – 14:15 · Espace MediaDays Solutions

Masterclass — CTV, FAST, AVOD: the glossary in 15 minutes

Express introduction ahead of the "CTV & FAST: the new frontier of monetised TV" conference.

14:15 – 14:40 · Espace MediaDays Solutions

CTV & FAST: The New Frontier of Monetized TV

88% of French households have a connected screen and the CTV market is growing by more than 30% annually. Broadcasters are launching their FAST channels, and the smart TV home screen is becoming a programmatic advertising space. For TV publishers: how to launch, operate and monetize a FAST/AVOD channel, and with which technical stack to unify linear, CTV and segmented TV in a single offer.

Target : Digital direction & channel distribution, video ad networks, streaming platforms.

12:05 – 12:20 · Espace Paris Radio Show

Masterclass — Ensemble pour le DAB+

Introduction ahead of the "Radio in the car: winning the dashboard battle" conference.

12:20 – 12:45 · Espace Paris Radio Show

Radio in the car: winning the dashboard battle

The car is the primary listening location for radio — and it's where radio faces the greatest threat. As dashboards become screens, radio must remain visible and easy to find against global platforms that pay for their placement. In the USA, the fight is to save AM; in Europe, the issue is prominence and the obligation to embed a radio receiver (Digital Networks Act). WorldDAB Automotive has just unveiled a major international study on in-car listening.

Target : Radio Operations Directors · Digital & DAB+ Strategy Managers · In-car Radio Product Managers · Automotive Manufacturer Relations Managers