The DOOH stack: SSP, DSP, DMP and screens — the infrastructure of the only growing traditional media

The pitch

Out-of-home advertising is growing by +9 % and is the media where the technology layer is most structuring. JCDecaux unveiled the first global programmatic DOOH solution on its VIOOH SSP (57 DSPs, 30,000+ screens), Mediatransports ("Agency of the Year 2025") operates its proprietary DMP and Train Live Triggering. What stack (SSP, DSP, DMP, players, screens, footfall measurement) to operate a DOOH network?

Key figures

• OOH/DOOH: +9 % in 2025 — only traditional media in strong growth
• VIOOH (JCDecaux): 57 connected DSPs, 35 markets, 30,000+ screens
• Mediatransports: 300 M€ revenue, 4,300 screens in stations + metros

Target audience

DOOH operators, outdoor media companies, AV/signage integrators.