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MediaDays SolutionsPanel🏛️ MEDIA SALES & RETAIL MEDIA📡 BROADCAST & INFRA🎥 VIDEO & CTV📢 OUTDOOR & DOOH📊 DATA & ADTECH
CTV & FAST: The New Frontier of Monetized TV
⚠️ Provisional programme📝 The pitch
88% of French households have a connected screen and the CTV market is growing by more than 30% annually. Broadcasters are launching their FAST channels, and the smart TV home screen is becoming a programmatic advertising space. For TV publishers: how to launch, operate and monetize a FAST/AVOD channel, and with which technical stack to unify linear, CTV and segmented TV in a single offer.
📊 Key figures
- CTV France H1 2025: 318 M€ (+34% year-on-year, +80% vs 2023)
- 68% of French marketers plan to increase their CTV investments in 2026
- 88% of households have at least one connected screen; IAB: +13.8% CTV investments in 2026
🎯 Target audience
Digital direction & channel distribution, video ad networks, streaming platforms.