CTV & FAST: The New Frontier of Monetized TV

The pitch

88% of French households have a connected screen and the CTV market is growing by more than 30% annually. Broadcasters are launching their FAST channels, and the smart TV home screen is becoming a programmatic advertising space. For TV publishers: how to launch, operate and monetize a FAST/AVOD channel, and with which technical stack to unify linear, CTV and segmented TV in a single offer.

Key figures

• CTV France H1 2025: 318 M€ (+34% year-on-year, +80% vs 2023)
• 68% of French marketers plan to increase their CTV investments in 2026
• 88% of households have at least one connected screen; IAB: +13.8% CTV investments in 2026

Target audience

Digital direction & channel distribution, video ad networks, streaming platforms.