AI that produces, AI that monetizes: two revolutions in one

📝 The pitch

Artificial intelligence is no longer just assisting—it is producing content, automating broadcast workflows, and empowering ad sales operations. From automatic tagging of rushes to AI-powered ad tech platforms (self-service My6, Claire_, chatbot ADésia), how are publishers and ad ops teams selecting the right tools to produce faster, monetize better, and reduce costs.

📊 Key figures

• Generative AI market in advertising: 4,18 Mds$ in 2026 (+24,2 % vs 2025)
• Generative AI media & entertainment: trajectory toward 21,2 Mds$ by 2035
• Europe = 22 % of global AIGC market; marketing & advertising = over 40 % of applications
• Mediakwest n°67 entirely dedicated to AI in audiovisual workflows