AI that indexes, AI that creates, AI that monetizes: three revolutions in one (with Maddyness)

The pitch

Artificial intelligence is no longer just assisting, it is indexing, it is producing content, automating broadcast workflows, and empowering ad sales operations. From automatic tagging of rushes to AI-powered ad tech platforms (self-service My6, Claire_, chatbot ADésia), how are publishers and ad ops teams selecting the right tools to produce faster, monetize better, and reduce costs. In partnership with Maddyness.

Key figures

• Generative AI market in advertising: 4,18 Mds$ in 2026 (+24,2 % vs 2025)
• Generative AI media & entertainment: trajectory toward 21,2 Mds$ by 2035
• Europe = 22 % of global AIGC market; marketing & advertising = over 40 % of applications
• Mediakwest n°67 entirely dedicated to AI in audiovisual workflows

Target audience

Innovation and technical departments at media companies (TV, radio, print, podcasts); product teams at advertising agencies.