MediaDays SolutionsPanel🏛️ MEDIA SALES & RETAIL MEDIA🎥 VIDEO & CTV📊 DATA & ADTECH

Cross-media measurement: the end of TV / streaming / digital silos

December 15 · 11:20 – 11:45 · Espace MediaDays Solutions

Provisional programme

The pitch

Médiamétrie launches WATCH, unified cross-video measurement: for the first time, linear TV, replay, streaming and CTV will be in the same framework (panel merger mid-2026). Over 70% of advertisers consider cross-media measurement a strategic priority. Beyond GRP: attention metrics and carbon footprint become the new KPIs.

Key figures

  • Médiamétrie's WATCH: panel merger scheduled mid-2026
  • Over 70% of advertisers (IAB Europe): cross-media measurement = strategic priority
  • Orange Advertising × Realytics; Stamp × First-id: measurement unification

Target audience

Research & measurement guidance for ad networks and broadcasters.

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